“Young Factor”: a project in pursuit of economic and financial literacy

Remo Lucchi

(Honorary President, GfK Eurisko)
With a degree in Economics, he was one of the founders of Eurisko in 1972. Today, the company is one of the leading social, consumer and communication research institutes in Italy. He was in charge of some of the most important Eurisko research programmes for many years, amongst which SINOTTICA, a very well-known research study. For 25 years he was Managing Director of GfK Eurisko, the institute created when Eurisko and the GfK Italian subsidiary merged, and one of the most important research networks at global level. At present he is Honorary President of this Institute.