“Young Factor”: a project in pursuit of economic and financial literacy

Roberto Napoletano

Born in La Spezia in 1961, Roberto Napoletano started his career as a financial journalist in Naples in the Napoli Oggi, Napoli Notte and later Il Mattino newsrooms. In 1996 he joined Il Sole 24 Ore in Milan where he established himself as editor-in-chief on Italian economic affairs and later as deputy editor of the Rome newsroom. In 2005 he moved to Il Messaggero di Roma, first as co-editor and later, from 1 February 2006 till March 2011, as editor. He then went back to Il Sole 24 Ore. Mr Napoletano’s editorial strategy is aimed at enhancing the historical identity of the newspaper as a popular and authoritative tool capable of offering guidance to households, companies and professionals on economic issues, finance and regulations. A winning formula also in the new era of multimedia information: thanks to the reorganization of the paper-web newsroom since the beginning of 2013 and the new integrated services offered to readers, today Il Sole 24 Ore is the leading digital newspaper in Italy, also selling 149,000 copies a day and, for the first time in history, third national daily in terms of paper and digital circulation with over 343,000 copies (Ads data, Dec. 2013). The combination of the newspaper historical identity and the technological potential gave rise to a new range of specialized digital newspapers for professionals (Tax, Law, Finance, Real Estate and Environment), part of the “Business Class” subscription formula, and the “Finanza24″ service. Roberto Napoletano is a prolific essayist and writer and is the author of bestsellers also translated into foreign languages.